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Next-Gen Engagement Marketing
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or...
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Next-Gen Engagement Marketing
An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or result in losses. It's time for brands to think of CRM as more than data, tools, and workflow.
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Blog
AI and Brand Devotion: A Series
Laying the Groundwork Developments in artificial intelligence (AI) dominate the zeitgeist. AI’s implications for...
Blog
Partnering for Progress
Launch a community collaboration that delivers Corporate social responsibility (CSR) matters to consumers and employees. In...
Blog
Badge Me: Digital Badges Drive Engagement
From an early age, badges inspire us to set goals, motivate us to keep trying, and reward us for a job well done. Whether...
Blog
Riffing Out Loud: For Brands, Perception Is Reality
Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of...
Blog
Today's Magic Word: Influencer
Like it or not, influencers are here to stay. Fueled by the growing numbers of Gen Zers entering the workforce and the...
Blog
The Renaissance of Text Marketing
Marketers frequently refer to text messaging as marketing’s most underutilized channel. Brands use text messaging in many...
Blog
Hidden Superpowers of QA Analysts
In software development, quality assurance (QA) plays a pivotal role in ensuring reliability and functionality of your...
Blog
8 Loyalty Program Pitfalls to Avoid
Good intentions pave the way for marketers building and launching a loyalty program. Unfortunately, without loyalty...
Blog
2024 Trends: Building Brand Devotion
Our experts dusted off their crystal balls (which is to say, they mined decades of combined insights and innovative...
Blog
To Tier or Not to Tier?
Previously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their...
Blog
Will your Loyalty Program Pay Off?
Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for...
Blog
Attention Economy
Listen to or read riffs on the latest topics and trends from our colleagues across the agency. We’d love to hear what you...
Blog
Images Can Thrive in Dark Mode
Love it or hate, dark mode appears here to stay. In fact, industry estimates show that one-third of emails (34%) are opened...
Blog
30 Surprising Things about The Lacek Group
It’s a landmark anniversary around here, and we’re embracing it. Bring out the candles, the cake, and the list of...
Blog
Celebrating 30 Years of Innovation: Reflections from Our CEO
Listen to or read riffs on the latest topics and trends from our colleagues across the agency. We’d love to hear what you...
Blog
30 Years of Innovation
Celebrating a Landmark Anniversary! For 30 years, The Lacek Group has been trailblazing, inventing, and designing...
Blog
For Brands, Perception Is Reality
Positive brand perception—how customers and potential customers view a brand and its values—remains a vital component of...
white paper
The Power of Loyalty in a Recession
While consumers prepare for a potential downturn, your brand could be finely tuning your loyalty program. Develop a plan to...
white paper
Loyalty in Health Care: The Time Is Now
This white paper uncovers opportunities to create long-term relationships across health sectors through proven loyalty...
white paper
In With the New: 2023 Trends
Let the Loyalty and CRM Experts Help You Get Ahead of Consumer Expectations Looking ahead to the new year, we’ve identified...
white paper
Generationally Speaking: Gen Z Transforms Loyalty
Gen Z: Setting Trends & Showing the Receipts A digitally native generation with the world available at its fingertips, Gen Z...
white paper
Loyalty: It's Not Just for Programs Anymore
2020’s three largest forces—the pandemic, civil unrest, and divisive politics—continue to have far-reaching impacts on both...
white paper
Here’s the short version: Loyal customers want more connection with brands.
Here’s the long version. A loyal customer isn’t a forever customer. Our global survey of more than 6,500 people shows that...
white paper
Total Loyalty
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the...
white paper
Career Conversations: Demonstrate Another Kind of Loyalty
Traditional annual performance reviews don’t cut it. Not only does no one like them—employee or supervisor—but they also...
white paper
The Best of Both Worlds: Loyalty Marketing and CX
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the...
white paper
2021 Trends and Opportunities in Customer Loyalty
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on five pivotal trends...
white paper
Five Ways to Ensure Web Accessibility
Over the past couple of years, a surge of lawsuits has targeted business websites that weren’t compliant with the American...
white paper
Retail vs. Coronavirus
No one knows with certainty how the retail landscape will shake out over the next several months. Despite that, our team of...
white paper
The Key to Loyalty
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s...
white paper
Recognize Known Customers Across Channels
It’s common practice in the marketing communications world to use paid ads—social, video, display, and search—to generate...
white paper
Loyalty Program Interrupted
The top five reasons loyalty programs fail, and what to do about them. The initial structure and design of a loyalty program...
white paper
Are Your Marketing Efforts Delivering for the Modern Farmer?
Operationalizing marketing's bigger role in ag Ag business, like many B2B industries, is feeling the disruption from the...